Jun 6, 2024

Using AI Tools for Copywriting

  • As AI tools continue to evolve, they’re becoming an essential part of many organizations’ digital marketing strategy. AI can help marketers with a variety of tasks, from research and ideation to content planning, optimization, review, and performance analysis. 
  • In our recent webinar, Kerry Harrison zeroed in on how AI tools can help copywriters become more efficient and create more space for their creativity to flower. 
  • “The key is to use these tools to augment our creativity, rather than to replace it.”
  • Do you worry that AI tools will make your copywriting job obsolete? Are you wondering how you can add a human touch to AI content? Continue reading to find out how AI writing tools can become your allies and help you create great digital marketing content.  
  • In this blog, we’ll explore:
  • What are the main AI tools for copywriting? 
  • How to use AI for your copywriting
    • Conduct research
    • Generate ideas
    • Create first drafts
    • Edit content
  • What are the key AI copywriting tools?
  • AI tools are used for a variety of marketing tasks – and copywriting is no exception. To use generative AI well, it’s best to concentrate on just three or four tools. Although it’s tempting to try every new arrival on the market, sticking to a few tools and mastering them will likely give you better results.
  • Right now, there are four key AI-powered chatbots to consider:
  • ChatGPT developed by OpenAI
  • Claude from Anthropic
  • Gemini, Google’s model
  • Copilot, Microsoft’s AI assistant
  • These are the four tools (or models) I find most useful as a copywriter. Each one has its unique features, so  I often move between them depending on what I need. 
  • Note: Not all tools are currently available in all regions, and they are constantly undergoing version updates.
  • Let’s look at each tool in a bit more detail.
  • ChatGPT
  • At the time of writing, OpenAI had just revealed its brand new GPT-4o model. This is available to ChatGPT Plus customers now, and will be coming to free users soon.
  • GPT-4o (the o stands for “omni”) is a multi-modal model that combines audio, visual, and text processing. Think of it as a combination of ChatGPT capabilities and a Siri that can ‘see’.
  • If you’re a free user, GPT-4o will give you access to all of this:
  • The best ChatGPT model
  • Internet access
  • Ability to upload files
  • Vision and memory
  • Access to the GPT store and custom GPTs (although you’ll need Plus to build one)
  • Paid users get a 5x higher message limit – and it looks like new features are coming soon. If you’re still waiting for GPT-4o to arrive and have been toying with the idea of paying for Plus, here’s a comparison table for you. It shows you the differences between the current free model (ChatGPT 3.5) and the paid model (ChatGPT-4/Plus).
  • Top Tip: It’s also worth checking out the free versions of Claude 3 and Gemini. They’re newer models than ChatGPT-3.5 and certainly pack a punch.
  • Key differences between ChatGPT 3.5 and ChatGPT Plus.

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